At Plus, the approach and the process of work always begins with lighting as a concept, light in relation to a specific space. They believe, lighting creates value by adding beauty and functionality to the illumination that is an inevitable part of any retail environment. At Plus, they are committed to examining this relation between the properties of light and the environment it influences, creating desire at the point of sale. They participated in ET ACETECT 2014 to showcae their lighting technology, the influence it can have on the viewer and the techno-aesthetic requirement of the market.